Customized Sweatpants for Injury Law Team from Socially Conscious Small Business

June 30, 2020

Always eager to support his friends and family, especially during the coronavirus pandemic, attorney Doug Landau knocked two birds out with one stone by surprising his injury law team with customized sweatpants from Be As You Wear, a Connecticut-based clothing brand owned by his friend and fellow Hotchkiss School alum, Athena Fliakos.

With a collection of soft basic staples and a simple embroidered heart on every piece, Be As You Wear focuses on promoting love and connection. This social conscious brand sponsors organizations, such as “Dream Tank in their effort to empower 1 billion young people world-wide by financing their entrepreneurial dreams,” and it is manufactured in the USA.

Attorney Landau was especially excited to support a business that has been helping the community in a variety of ways. For instance, Athena’s goal is “to demonstrate that profitability is multi-tiered and the first impulse of every endeavor should be to give people and the planet our highest love, and our ultimate best.” Be as You Wear is their retail division “which seeks to be a model for sustainable and ethically manufactured basics with a revenue model that accounts for 3 bottom lines: planet, people, profit.” The Good Brain Project is the education division—a think tank for reimagined business with the goal to build models across industries that optimize human flourishing. Their third division is an event marketing brand called The Salisbury Beast that develops community fitness events in Salisbury, Connecticut and also facilitates events for other not-for-profits.

The Abrams Landau injury law team has enjoyed wearing these soft, comfy sweatpants while they’ve been working from home the past few months!