Tag Archives: Marathons

Does “Concierge Coaching” Violate the Rules of the Road?

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Concierge coaching, where coaches, instead of supporting clients from the sidelines, join them at the starting line as “pacers for hire,” are being seen at big sporting events like the New York City Marathon, Ironman triathlon qualifiers, and bicycle races like Farm to Fondo. The question becomes whether or not this bespoke training is cheating

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