Red Bull Settles False Advertising Suit

Have you purchased at least one can of Red Bull energy drink over the past 10 years?

If so you may be entitled to up to $10 in cash or two free Red Bull products worth $15.

That’s because earlier this year, Red Bull settled a class action law suit filed against it.  The suit claimed that Red Bull was deceptive and lied in its advertising.

At issue is the company’s claim that it is a superior source of energy to other alternatives, thereby warranting its higher price.  Included in those alternatives was a simple cup of coffee.

Turns out, however, scientifically that claim is not accurate.  In fact, an 8.4 ounce can of Red Bull contains 80 milligrams of caffeine whereas a regular cup of coffee contains 115 to 175 milligrams of caffeine.  Since the energy-boosting effects are said to come from caffeine, Red Bull’s claim of superiority goes right down the drain.  A person could get the same — if not even better — results from a cup of coffee which is less expensive than a Red Bull.

Athlete and product liability lawyer Doug Landau has been consistent for decades in his warning against consuming any energy drinks, body-enhancing supplements, or other artificial products in an effort to boost performance or energy.

“These products mess with a person’s natural body mechanisms and should be avoided.  Add to that the deceptive marketing of the products’ manufacturers, and I would stay away from them at all costs,” says Landau. “I hope all manufacturers of these types of products are hereby placed on warning that their deceptive advertising techniques will not be tolerated, by consumers or by the law.”

If you purchased a Red Bull in the last 10 years, you don’t need proof of purchase to file a claim.  Simply visit and file a claim by March 2, 2015.

If you have questions about the safety of energy drinks, performance enhancing supplements, or other products you may have used, email or call Abrams Landau, Ltd. at (703-796-9555).


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